Product Photography Services

E-Commerce Product Photography

Understanding Platform Requirements That Make or Break Sales

When it comes to selling online, your photos aren’t just decoration, they’re the foundation of your success. Great e-commerce product photography does more than make products look good; it ensures your listings meet each platform’s technical and visual requirements.

From Amazon to Etsy, Shopify, and eBay, every online marketplace has its own photography rules and understanding those differences can be the key to selling more and standing out.

At Pack Snaps, we specialise in helping brands get platform-ready photos that not only look stunning but also comply with every requirement, so your listings never risk rejection or underperformance.

Why Platform-Specific Product Photography Matters

Each e-commerce platform serves a different audience and has its own design philosophy. Amazon focuses on clarity and consistency, Etsy celebrates creativity and authenticity, Shopify empowers brands to express themselves, and eBay prioritises accuracy.

That means the “perfect” product image on one platform might fail miserably on another.

A one-size-fits-all approach can lead to problems such as:

  • Listings being flagged or removed for not meeting image standards
  • Poor click-through rates because your images don’t match buyer expectations
  • Inconsistent brand presentation across multiple sales channels

Professional e-commerce photography ensures your images are tailored to each platform compliant, optimised, and ready to sell.

Amazon Product Photography Requirements

Amazon product requirements are some of the strictest photo rules in e-commerce. The main product image must:

  • Have a pure white background (RGB 255,255,255)
  • Show the product filling at least 85% of the frame
  • Be at least 1,000px on the longest side for zoom functionality
  • Include no props, text, or watermarks

Additional gallery images can show lifestyle shots, product details, or size comparisons, but they still must remain clean and high-resolution.

At Pack Snaps, we create Amazon-ready images designed to boost click-through rates while maintaining full compliance.

Etsy Product Photography Requirements

Etsy listing requirements are all about creativity, craftsmanship, and connection. Unlike Amazon, Etsy encourages sellers to show personality and authenticity.

Recommended guidelines include:

  • Natural lighting and warm tones to reflect handmade quality
  • Lifestyle images showing products in real use
  • Multiple angles and detail shots for transparency
  • Image size of at least 2,000px wide for zoom clarity

For Etsy, storytelling matters as much as technical precision. Our Etsy product photography service focuses on emotional appeal while keeping your visuals consistent with Etsy’s standards.

Shopify Product Photography Requirements

Shopify gives brands freedom, but with that freedom comes responsibility.

To look professional and consistent, Shopify images requriements should:

  • Maintain the same aspect ratio across all products
  • Use white or neutral backgrounds for clean presentation
  • Be 2,048 x 2,048px for crisp zoom quality
  • Load quickly (under 500KB per image) for speed optimisation

With Shopify, visual consistency drives trust. We ensure every image aligns perfectly with your brand’s look, tone, and online store layout.

eBay Product Photography Requirements

eBay’s photo standards are designed to make listings look credible and trustworthy.

Requirements include:

  • At least 500px on the longest side (though 1,600px is recommended)
  • White, grey, or light background
  • No borders, text, or watermarks
  • Up to 12 gallery images per listing

High-quality images on eBay directly influence buyer confidence and, in many cases, final sale price.

Why Understanding Platform Requirements Is Essential

Ignoring or misunderstanding photo requirements can cost you time, money, and lost visibility.

✔️ Poorly formatted images can cause your listings to be rejected.
✔️ Inconsistent visuals can confuse customers and weaken brand identity.
✔️ Low-resolution photos can hurt your conversion rate and sales rankings.

By tailoring your product images to each platform’s guidelines, you ensure that every listing performs at its best, technically, visually, and commercially.

Ready to upgrade your product photos?

Get in touch today to book your shoot and receive stunning, ready-to-upload images that make your store stand out.